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saving time on daily styling and maintenance
and product use are contributing to their scalp issues
This study builds upon SSI’s 2019 and 2021 Texture Continuum reports
Most African American women indicated that in general when it comes to haircare
Protect da Brand: Haircare brand use, preferences, and loyalty amongst African American women Hair Type saving time on daily stylingTake a dive into uncovering the influencing factors of choosing a hair care brand when it comes to the African American female consumer. The top factor influencing which brands consumers use is a perception that it is suitable and effective for their hair type. This could be based on experience with the brand, marketing, social media, or personal reviews or recommendations. Brand Selection On average, African American women have used 4. 34 different
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